Expert Team Provides Full Management Solutions for Google Ads.
Maximize your advertising returns.
Google Ads is a great marketing platform, but if not used correctly, it can be a money pit. It is one of the most effective lead generation platforms, earning an estimated $8 profit for every $1 a business spends.
Google search advertising have an average conversion rate of 4.2% across businesses, but can reach up to 6% in certain sectors, according to survey data.
The Google Ads platform is easy to use, and anyone can create an ad campaign in minutes. However, improved platform management leads to higher ad spend returns and a larger bottom line.
Do you need assistance with setting up your Google Ads Manager?
Our Google Ads professionals create, manage, and optimize campaigns to drive targeted traffic to your website and other online sites. Thrive Internet Marketing Agency’s Google Ads management services can increase advertising revenue while cutting acquisition costs.
From campaign setup to creative management, our certified Google Ads specialists can help you target the right demographic and drive qualified leads to your website. Our Google Ads management agency produces real results by lowering your cost per lead and increasing ad conversions.
Trosoft Google Ads Management services can help you maximize your advertising budget and fully utilize the platform.
What You Should Know About Google Ads Manager.
To succeed in Google Ads management, you must first grasp how the platform works and how to use it effectively.
What Are Google Ads?
Google Ads (previously Google AdWords) is a paid advertising network that allows businesses to show advertisements, product listings, and video content online.
These ads display on a variety of Google platforms, including search results pages, YouTube videos, and partner websites, making it easier for prospects to discover your company and its offers.
Google Ads provides brands with a variety of options to be visible:
- Search Network: Ads display on Google search results pages for terms linked to your business.
- Google’s Display Network allows for ads to be displayed on linked websites, expanding your reach.
- Video advertising can display before or during a YouTube video.
- Shopping ads are product listings that appear in Google search results for specific products.
How Does Google Ads Work?
The Google Ads platform operates on a pay-per-click (PPC) model, with businesses paying each time someone clicks on their ad.
Unlike traditional pay-per-click advertising, Google advertisements analyze ad relevancy and quality when determining which advertisements to display and in what order.
When a user searches for a certain keyword, ads targeting that keyword appear on the search results page. The more relevant your ad to the user’s search query, the higher it will appear on the page.
To be successful with Google advertising, businesses must choose their keywords intelligently and generate high-quality advertising.
A Google Ads management agency, such as Thrive, may assist businesses in navigating the platform’s intricacies and ensuring ad campaigns are well-positioned for success.
Advertising With Google Ad Manager
Google Ad Manager is a robust ad management software designed for large publishers with high direct sales. It has granular controls and supports a variety of ad networks and exchanges, including third-party networks, AdSense, and Ad Exchange.
Ad Manager is the best option if you need:
A consolidated platform for monetizing different sorts of inventory (websites, mobile apps, videos, or games)
Effectively handle significant ad revenue from direct relationships with purchasers.
Use third-party networks to compete for ad space.
Access more thorough reports to gain in-depth insights.
How Google Ad Manager Works
Ad Manager gives you the freedom and control to develop, manage, and report on all of your ad campaigns. Here’s a breakdown of the procedure:
Set up ad units to display adverts on your website or app in certain locations.
Create a unique tag (a snippet of code) for each ad unit to be integrated into your website or app.
When a visitor accesses a webpage or app, the ad tag triggers an ad request to Ad Manager.
Manage ad inventory transactions by creating orders and line items.
Serve ads based on the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the best ad to serve.
What Information Can You Access Through Google Ad Manager?
Google Ad Manager provides access to a large amount of data.
Users can build reports that examine performance over weeks, quarters, months, or specified time periods.
Reports can also be sorted by activity group, ad location, advertiser, verticals, agencies, salespeople, ad sources, and bid ranges.
Ready to increase your ad revenue?Thrive’s AdWords management agency can optimize your ad campaigns, ensuring that every ad dollar is properly spent on driving qualified leads to your site.
The Two Types of Google Ads Manager Accounts
The free edition of Google Ads Manager (GAM) is remarkable enough, but Google also provides a subscription version with more features and perks.
Here are the main distinctions between the two, and how your company can benefit from each:
