Content Consolidation: What is It?
The process of improving and strengthening your current content is known as content consolidation.
By eliminating unnecessary details and focusing on what your audience finds important, you may improve quality, relevance, and value. Reviewing your current material in-depth to determine what works, what doesn’t, and what might be enhanced with content curation tools is the first step in this process.
According to Brandon George, Director of material at Trosoft Internet Marketing Agency, “you will improve user experience and increase the quality of the content by consolidating outdated or thin content on your site.”
An example of condensed content can be seen here:
- Merged Similar Topics: Creating a single, complete resource by combining several postings on the same subject.
- Updated Information: Adding recent, pertinent facts and insights to replace out-of-date content.
- Improved Quality and Depth: Converting flimsy articles into in-depth, thoroughly researched ones.
- Aligned With User Intent: Making sure that the information you provide answers the questions and needs of your intended audience.
- Designed with the goal of Search Engine Optimization (SEO): adjusting material to conform to the finest SEO methods, keyword tactics, and content optimization strategies.
George stated, “This will help you build more powerful pieces that, ultimately, should rank higher in the SERPs and help you meet Google’s helpful content requirements.”
It’s crucial to remember that the process of content consolidation is continuous. Your current content needs to change as your company and consumer needs do.
But instead, why not create more content?
Although adding more content to your library might seem like a quick remedy, it’s not necessarily the best method to optimize your content for search engines.
You run the danger of producing several items that compete for the same search intent when you keep adding fresh information without taking overlap into account. For a particular query, Google usually displays a small number of results from the same domain, so your content may end up competing with itself and losing visibility overall.
You can prioritize quality over number by combining integration marketing.
For instance, Google combined six Google Retail microsites into one, increasing organic traffic by 64% and CTA click-through rates by double.
Four Advantages of Consolidating Content
Your brand and marketing initiatives can gain from content integration marketing in a variety of ways.
Here are four main advantages to think about:
- Enhances Your SEO Results
Providing users with high-quality, relevant material is Google’s obsession. Google outlines its exact criteria for content in its E-E-A-T framework and Quality Rater Guidelines.
You’re more likely to check these boxes and demonstrate the worth of your material using this content optimization method, including:
- Increasing experience and Authority: Consolidated information shows a greater degree of experience and authority on the issue by combining related themes into in-depth, comprehensive resources.
- Increasing User Trust: One well-written page that covers a subject in detail has a higher chance of gaining the trust of users than several fragmented pages.
- Representation of First-hand Experience: Content that draws from personal experience or in-depth knowledge of the subject is highly regarded since it lends authenticity and relevancy to the topic.
Your information will probably be more relevant and of higher quality overall when you combine and edit it, better following these rules. For Your Money or Your Life (YMYL) themes, where precision and reliable guidance are critical, this method is indispensable.